CHAPTER 1: The Best in Town
When I launched my first burger joint in downtown Atlanta, my main goal was to serve up top-notch grub.
My dream was to make the best burger and french fries in Atlanta.
I made sure to use only the freshest ingredients and later it became my obsession.
Every morning, we had fresh baked local bakery buns delivered, grounded our own beef, fresh cut French fries, tempura battered chicken fingers, and all other menus were prepared hand made. 0 Frozen products.
The restaurant’s fries became legendary. The best russet potatoes were cut every morning, following a meticulous process of rinsing in cold water and blanching/fried twice to ensure golden, crispy perfection.
This commitment to traditional cooking methods set “Burgers & Friends” apart in a world of quick fixes.
The open kitchen reflected my belief in transparency and quality.
“If it’s not good enough for my kids, it’s not good enough for my customers.”
My mindset gained trust with customers and fueled my team and I to put our hearts into every meal, creating a home-cooked, American classic vibe.
My aim was not just to match the American burger standard but to exceed it, crafting burgers that would leave a lasting impression.
CHAPTER 2: The Pivot
When COVID-19 transformed bustling downtown Atlanta into a ghost town, I saw a canvas for reinvention.
Shifting from Atlanta to Colorado Springs, my partners and I brought to life “Tokki Colorado,” the area’s first Korean and Japanese Jazz Tapas Bar.
Here, the rich flavors of Korean and Japanese cuisines met the soulful rhythms of jazz, creating an unparalleled dining experience.
My strategic move, informed by my Atlanta experiences, identified Colorado Springs as ripe for introducing Korean culture.
Strategic Growth and Community Connection
“Tokki Colorado” quickly became a culinary sensation, earning acclaim as the best Korean food in Colorado Springs.
My business acumen strategies centered on prioritizing authenticity and exceptional customer service.
This approach created memorable customer experiences and a successful business model.
Tokki’s Instagram reached 1.5k followers on Instagram 4 months after grand opening.
With the right brand, authenticity, creativity, backed by honesty we started to make our names on Colorado’s food scene.
Website – www.tokkicolorado.com
Instagram – Tokki (@tokki_co)
Chapter 3: Digital Hospitality
I’m dedicated to help business owners with digital marketing and efficient business systems.
My digital offerings reflect the values that made my restaurants successful. These offerings provide a range of personal and professional growth opportunities.
I have 3 foundation pillars that I live by – authenticity, innovation, and customer satisfaction.
My focus is on honesty and saving you money, ensuring you don’t spend a penny on unnecessary fees and offers.
Here’s what I offer.
- Coaching for Creators: Through engaging content and active community interaction, I can help you build strong online presence and authority.
- Branding and Copywriting: Crafting compelling copy and captivating stories is my passion. As a skilled copywriter and ghostwriter, I specialize in bringing ideas to life through words. Let me help you write your favorite stories.
- SEO optimization: I leverage my precise trend timing and branding acumen. Additionally, I utilize AI tools as an integral part of my strategy to enhance results and drive success. Hubspot SEO certified.
- Subscribe & Follow: I share my experiences and stories across social media and email, guiding you towards growth and valuable insights.
Tony Hong
